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Social Media Use In and Out of School: Students, Parents and Educators Speak Up!

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Infographic Text:

Speak Up 2015 Findings

Social Media Use Out of School

Students (grades 6-12) are more likely to learn about future careers from social media than from summer camps.

  • 37% Learn from Social Media
  • 29% Learn at Summer Camps

How often do high school students use social media?

  Often or Always Sometimes Rarely or Never
Facebook 35% 17% 48%
Instagram 60% 12% 28%
Snapchat 61% 11% 28%
Twitter 35% 12% 53%
Social Messaging Apps 49% 17% 35%
YouTube 76% 16% 8%

Social Media Use in School

43% of students (grades 6-12) say not being able to access social media tools at school is a problem.

46% of all teachers (and 57% of first-year teachers) have pinned a lesson plan idea on Pinterest.

77% of administrators say they use social media tools to communicate with parents and students; 23% say Twitter can be an effective tool for those communications.

55% of parents want to receive text messages from their child’s teacher or school – a 10x increase from 2010 when only 5% of parents had this preference!

When it comes to tech tools in a dream school…51% of students (grades 6-12) said social media tools are included in their definition of the ultimate school so they can connect and collaborate with others. Only 1 in 5 parents agree.


Source: Speak Up 2015 Research Project for Digital Learning Findings - the results of the authentic, unfiltered views of 505,676 students, parents and educators nationwide. Learn more about Speak Up and other research findings from Project Tomorrow at tomorrow.org.

Speak Up is generously underwritten this year by the following innovative companies

Apex Learning Blackboard Brain Pop Dreambox Qualcomm Wireless Reach Rosetta Stone Scholastic