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Understanding the Press
The press can be your ally and your foe. They can help you promote your state project, generate public and private support, and rally community opinion behind you. Or, they can be overly critical of your efforts and make it challenging to generate public support. The press communicates via print (including newspapers and magazines) and broadcasting (including television, cable, and radio); it's referred to collectively as the media. The most important thing to remember about the media is that each news organization has its own style and ideas on what to report. The folks charged with the responsibility of maintaining this editorial focus are called editors. It's the editor's job to monitor and control the content and subject matter of all the stories. In smaller organizations, one person may split the task of editor and reporter. Larger ones can afford a full staff complete with a flurry of titles, subtitles, and more. You can get a sense of where a journalist is on the organizational ladder by paying attention to his or her title. Here are some generalized descriptions for titles you may come across that deal specifically with print.
In broadcasting, some titles stay the same, but others change. Here are some generalized descriptions for individuals who work in broadcast media.