your public relations campaign should generate local interest. NetDay's
national organizers will provide the national attention. Always prompt
the media to include the Web site address (http://www.netday.org)
and the NetDay phone number (949-609-4660) in their coverage to point
viewers (listeners, readers) to the Web site.
Your objective, as with any public relations
effort, is to advertise through the media - attracting as much
attention as possible with each event that you stage. Your campaign
should include elements of all of the following strategies.
- First, send a press kit to top-level media organizations in
your community (see Promoting Your
Event and Orgazation to the Press). Follow up by arranging
press, radio, and television interviews with your NetDay organizer.
- Invite reporters to your event, and bring local educators or
politicians to your event to have them talk about the need for
and their support for NetDay efforts. Make sure that the events
you stage are inclusive - invite everyone, and don't let any
one personality or partner steal the show. Invite sponsors, celebrities,
or others who will attract attention. Demonstrations and prewirings
are good ways to generate pre-NetDay media coverage, and they
help clarify NetDay's goal by showing volunteers at work.
- Encourage sponsors to stage their own press conferences to
publicize their participation in their communities. Start early;
corporate support makes a good story, but companies will likely
be slow in responding to your proposals. You may have to wind
your way through company public affairs contacts until you find
support. When a company sponsors a school, it's the perfect time
to arrange press coverage that the company can use to its own
(and NetDay's) advantage.
- Publicize your event. Submit notices for community calendars,
post flyers on bulletin boards in public places, and distribute
flyers at the grocery story, coffee shop, and even sports events.