mobilizes people in a unique way by bringing them together
on a Web site. Without the Web, it would be impossible to orchestrate
the efforts of the thousands of volunteers and sponsors who
collaborate on NetDay. NetDay demonstrates a new kind of community
effort, creating community relationships that schools can continue
to draw upon to improve the quality of education.
ahead: The key to a successful, well-publicized
NetDay event is preparation. Don't focus on the day itself
- publicity on or after NetDay won't help you. The event's
success depends on how much excitement and interest can
be build before the day happens.
Hammer home your point: To
get accurate news coverage, it's crucial to explain simply and clearly
what volunteers will be doing on a NetDay. Be clear about what NetDay volunteers
will help the schools with and provide recognition to corporate/business
sponsors who are assisting in your event.
Designate a spokesperson: Designate
one person to communicate with members of the news media. Establish a chain
of command to cover situations in which the spokesperson isn't available
and determine the best flow of information from the organizers to the spokesperson.
Take the flak: Be prepared
for tough questions . Anticipating tough question will help you answer
them in real-time, so draft talking points to help in anticipation of this
Show how easy it is: Be
creative and let the new media know that NetDay events are not just for
people who love computers, but rather for community members, parents and
even kids who want to make a difference. Present an opportunity for reporters
to capture people having fun and demonstrate with photos that the events
are rewardingfor anyone who participates.
Aim for maximum coverage: NetDay
awareness, momentum, and support depends on widespread, repeated media