NetDay logo
Project Tomorrow (formerly known as NetDay) would like you to know that the information and links on this page may be outdated.

How-To Guide

Finding NetDay Sponsors

What businesses and organizations are active in your state? Look for lists at your state's chamber of commerce, the Better Business Bureau, state business associations, or the office of the secretary of state, which issues licenses to every organization doing business in a state. Don't overlook out-of-state-based companies like supermarket chains - they're large employers with significant potential as sponsors, and they're valuable sources of volunteers.

Ask your governor or another prominent politician to send a letter urging the executives of top companies and organizations and philanthropists to support NetDay. Before the first NetDay in 1996, President Clinton sent a letter to 100 CEOs in California to encourage their support. Many states have educational technology task forces with corporate members who are prime candidates for NetDay partnerships.

Then get on the telephone. Start with the head of the organization, but be ready to work your way down the hierarchy to find the right person to talk to - usually in the public relations, education, or government relations department. This stage of NetDay is extremely time consuming and takes plenty of persistence. It may take five calls to reach the right person, and once an organization has agreed to be a NetDay partner it's best to make a few more calls to make sure they follow through. Be aware that you may play endless rounds of telephone tag. You won't reach every organization on your list, and not every organization you reach will respond, despite your best efforts.

However, once NetDay attracts enough attention in your community, your efforts will pay off.

Business Categories
You will want to divide the task of contacting businesses among several people. Here are some business categories to start with.

  • News media (see The Media as Business Partners)
  • Cable installers
  • Service-sector companies, restaurants, supermarkets, retailers
  • Consumer products companies
  • Entertainment companies and sports teams
  • Health care providers
  • Real estate firms
  • Financial institutions
  • High-technology companies
  • Telephone companies
  • Utilities
  • Aerospace companies
  • The military
  • Agribusiness
  • Service organizations
  • Educational institutions