(Web browser software developer): Like most
corporate sponsors, Netscape used its internal communications
infrastructure to encourage its employees to volunteer
for NetDay, sending numerous e-mail messages to all employees.
As a result, many Netscape employees became NetDay volunteers.
Netscape also sponsored schools by purchasing 15 equipment
kits. Most important, Netscape advertised NetDay on its
home page on the World Wide Web, which is seen by a million
visitors a day. By applying its business expertise to the
needs of schools, Netscape made a significant impact on
the number of volunteers who turned out on NetDay.
Schwab & Co. (financial services brokerage): Charles
Schwab also encouraged its employees to volunteer
and purchased kits for schools. In addition, its
employees made an exceptional effort - organizing
internal brown-bag lunches to discuss their NetDay
plans and to rally more and more volunteers. Outside
the company, employees recruited friends, other colleagues,
and other companies as NetDay volunteers and partners.
On NetDay, they banded together to wire an entire
school, showing that company volunteers can make
extremely effective teams.
(television station): The media have a
unique capacity to promote NetDay. In addition to
reporting on NeDay events as news, KPIX became a
sponsor, running special NetDay segments and advertising.