you call potential sponsors, think about how each sponsor can
use their expertise to support NetDay. Start by asking all
corporate partners to donate wiring
kits and encourage their employees to volunteer.
Beyond that, though, there are as many ways to support NetDay
as there are industries, so it's important to tailor pitches
to the businesses you plan to contact.
preparing for your call, think about how the organization
works and how it interacts with the public. A computer
manufacturer will contribute something different from
a clothing retailer. Is the potential sponsor a supermarket
or a department store chain? Suggest that stores print NetDay
ads on grocery bags or shopping bags. Are you calling
a utility company? Ask it to include NetDay ads with
its billing statements or to adopt a school and provide
technical volunteers. Are you calling a restaurant? Ask
it to provide lunch for volunteers on NetDay. Do you
know whether the organization has already adopted a school
for sports activities? Ask it to extend its sponsorship
most important thing you can do to attract NetDay sponsors
is to get the word out. The more people who know about
NetDay, the more schools will be wired.
are some ways to support NetDay. Encourage sponsors to
adopt one or more schools.
a wiring kit: Sponsorship
doesn't have to be time consuming. Make it as simple
as you can for a sponsor to give as much as possible.
If an organization doesn't already have ties to a
school, suggest that it buy wiring kits and let its
employees decide which schools to give them to. Tell
organizations that they can buy a kit for every school
in a district simply by cutting a check - the administration
will take care of the rest.
have sponsors contribute wiring kits directly to
schools, not to NetDay organizers. Check the NetDay
Kits section for up-to-date information on kit contents
- Send technical and nontechnical volunteers: Ask
employers to spread the word about NetDay to
their employees, using internal e-mail, the
company newsletter or corporate magazine, and
staff meeting announcements. (It's important
that the company's NetDay publicity include
information on how to register to volunteer,
both through the NetDay Web siteNetDay Web
site - and through the NetDay fax-on-demand
service at 1-888-786-3897.) Companies that
employ cable installers can help by letting
employees work with schools on company time;
one way to make technicians available to schools
on NetDay is to change their work week to Tuesday
through Saturday. Some cable installation companies
arrange partnerships with their clients, providing
technical help while the clients fund kits
and provide volunteers.
- Loan tools
and equipment: Some
sponsors can loan cable
installation tools and
equipment (see our suggested
sponsors to advertise their
contribution to the community.
Ask them to use their public
relations resources to
get press coverage. Suggest
NetDay T-shirts for company
volunteers. Ask retailers
to promote NetDay in their
regular advertising. Offer
special recognition on
your state NetDay
Web site to
sponsors that go the extra
mile to support NetDay.
even more ideas, see the sponsor
Why Be a NetDay Sponsor?
How Sponsors Contributed in NetDay 96 in California